rfgdxm/Robert F. Golaszewski
09-21-2007, 10:00 PM
"...and the cough formulation with dextromethorphan HBr will be
available in a cherry bubble gum flavor."
Sound yummy, unless this marketing hype. Or, Israeli cherry bubble
gum usually tastes really bad. ;)
http://www.globes.co.il/serveen/globes/docview.asp?did=699821&fid=942
Taro to launch spill-resistant medications in August
The cough and cold medications will utilize NonSpil, Taro's patented
spill-resistant drug delivery system.
Globes correspondent 24 Jun 03 16:08
Drug maker Taro Pharmaceutical Industries (Nasdaq: TARO) yesterday
announced that it was planning to launch a line of over-the-counter
products based on its patented spill-resistant drug delivery system. The
products will be launched in August 2003, and will be marketed under the
ElixSure brand name, Taro said.
The company says it intends to launch ElixSure medications for
pain/fever, cough, and congestion during the 2003-2004 cough/cold
season. All the medications will utilize NonSpil, Taro's liquid drug
delivery system.
NonSpil-based medications pour like a liquid but resist spilling, Taro
says, helping parents with increased ease and accuracy of dosing.
"Giving liquid medicines to children can be frustrating for parents,
doctors and children at a time when the emphasis should be on comforting
a sick child," said Taro chairman Dr. Barrie Levitt. "An unpleasant
struggle often develops, which can result in spills, stains and
inaccurate dosages of medicine. ElixSure's spill-resistant formulations
may go a long way towards solving this problem. Of course, the success
of the launch will depend upon consumer acceptance of this new delivery
system."
The ElixSure pain/fever formulation with acetaminophen will be available
in bubble gum, grape, and cherry flavors. The congestion medication with
pseudoephedrine HCl will come in a grape bubble gum flavor, and the
cough formulation with dextromethorphan HBr will be available in a
cherry bubble gum flavor. Taro is developing additional products using
NonSpil.
The ElixSure product line will be launched by the Taro Consumer
Healthcare Products (TCHP) division. TCHP will support the launch with
advertising in print and on radio and television. Earlier this year,
TCHP launched Kerasal, an exfoliating moisturizer for the feet.
Taro shares closed on Nasdaq on Monday at $52.65.
available in a cherry bubble gum flavor."
Sound yummy, unless this marketing hype. Or, Israeli cherry bubble
gum usually tastes really bad. ;)
http://www.globes.co.il/serveen/globes/docview.asp?did=699821&fid=942
Taro to launch spill-resistant medications in August
The cough and cold medications will utilize NonSpil, Taro's patented
spill-resistant drug delivery system.
Globes correspondent 24 Jun 03 16:08
Drug maker Taro Pharmaceutical Industries (Nasdaq: TARO) yesterday
announced that it was planning to launch a line of over-the-counter
products based on its patented spill-resistant drug delivery system. The
products will be launched in August 2003, and will be marketed under the
ElixSure brand name, Taro said.
The company says it intends to launch ElixSure medications for
pain/fever, cough, and congestion during the 2003-2004 cough/cold
season. All the medications will utilize NonSpil, Taro's liquid drug
delivery system.
NonSpil-based medications pour like a liquid but resist spilling, Taro
says, helping parents with increased ease and accuracy of dosing.
"Giving liquid medicines to children can be frustrating for parents,
doctors and children at a time when the emphasis should be on comforting
a sick child," said Taro chairman Dr. Barrie Levitt. "An unpleasant
struggle often develops, which can result in spills, stains and
inaccurate dosages of medicine. ElixSure's spill-resistant formulations
may go a long way towards solving this problem. Of course, the success
of the launch will depend upon consumer acceptance of this new delivery
system."
The ElixSure pain/fever formulation with acetaminophen will be available
in bubble gum, grape, and cherry flavors. The congestion medication with
pseudoephedrine HCl will come in a grape bubble gum flavor, and the
cough formulation with dextromethorphan HBr will be available in a
cherry bubble gum flavor. Taro is developing additional products using
NonSpil.
The ElixSure product line will be launched by the Taro Consumer
Healthcare Products (TCHP) division. TCHP will support the launch with
advertising in print and on radio and television. Earlier this year,
TCHP launched Kerasal, an exfoliating moisturizer for the feet.
Taro shares closed on Nasdaq on Monday at $52.65.